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Pilfering from the Poor

Pilfering from the Poor

Who (would do ) Dat?

by US Staff (Fri Feb 05, 2010)
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Corporate greed is something I think we are all familiar with these days. Toyota risking its customers' safety for profit. Banks. Hedge funds. Insurance companies. It seems that everyone is trying to line their pockets with threads turned to gold through the victimization of the public at large. Sad thing is that we mostly go about our lives without thinking too much about it.

So we are tough and calloused, and as such the idea of greedy little pricks running all around us doesn't faze us anymore - right?

Wrong!

The people of New Orleans have suffered for a very long time. Hurricane Katrina was almost 5 years ago and yet there is no functioning hospital in New Orleans central. Poverty and crime abound. It's a mess.

The one thing resembling a Phoenix to lift the spirits of the citizens of New Orleans is the New Orleans Aints. Well, actually they are the New Orleans Saints but because they have never even sniffed a victorious season since their founding in 1967, most football fans refer to them as the Aints. But not this year. This year they face the Indianapolis Colts in the Superbowl. This might seem to be a miracle but the fact of the matter is the Saints have put the city of New Orleans back on their collective feet since Katrina struck. In addition to winning, the players and the team have donated time, money, sweat and heart to their beloved city and the city has returned the favor by rallying behind the team making them easily the greatest fanbase in all the National Football League (NFL), if not the world of sport.

So where is the greed? Enter the NFL League Office - the managing body of the league. Through some legal acrobatics to do with the claims and expansion of trademark rights, the League Office has sent ‘cease and desist' letters all over New Orleans and Miami, the site of Sunday's game, to stop merchants from selling clothes and other swag with the Saints' rallying cry ‘Who Dat?' on it. This action has cast a pall over the celebration and for what? Money! The richest, most profitable sports institution in America needs the cash.

Well, I say shame on the NFL. Zip up your pockets and the mouths of your lawyers and leave the poor (literally) people of New Orleans alone.

Unless of course you want to shout ‘Who Dat?' along with them.

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Posted Fri Feb 5, 2010 at 6:33 pm Reply Delete
Come on - that's not the reason. Nobody owns the "Who Dat" phrase. The "cease and desist" order is because most of the t-shirts also have the Saints' official logo on them too - which is trademarked. Still a bit mean, but let's get the facts straight.Report Abuse
2 replies, Last reply by Toni on Sat Feb 6, 2010 at 1:52 am
Posted Fri Feb 5, 2010 at 6:59 pm Reply Delete
@Toni : Toni, Steve Monistere owns the trademark to Who Dat and has accepted the fact that the mark has gone viral since he filed it in the 80's and doesn't, to our knowledge, enforce his rights. The legal acrobatics we referred to in the article relate to the fact that the NFL is claiming that the fleur de lis, a generic design object that the Saints use quite specifically, is what creates the infringement when combined with Who Dat - something most legal experts believe is a complete overreach (including our own IP attorney who we contacted about this piece). The reason we referred to all of this as 'legal acrobatics' is that the key element to us is the NFL's bad behavior over the people of N.O. and not the legal wrangling to get there. But, we believe, that our facts are correct.Report Abuse
Posted Sat Feb 6, 2010 at 1:52 am Reply Delete
@US Staff: OK, well I was relying on the NPR discussion I had heard about an hour before I wrote that, but I stand corrected. Rather grudgingly, but..... (shuffles off, stage left.)Report Abuse
Pam
Posted Fri Feb 5, 2010 at 12:55 pm Reply Delete
This is the kind of thing that makes me crazy. Like the NFL needs more money. It is shameful, and I am officially routing for the Saints (even though I don't care about football one iota). This is very Grinchy of them. Go Saints!!Report Abuse
Posted Fri Feb 5, 2010 at 12:34 pm Reply Delete
I was not aware of this - and it is shameful! Normally I couldn't care less about football, including the Superbowl, but this year I will make a point to watch, care, and cheer for the SAINTS! WHO DAT Saints fan who used to hate football? :) (BTW, "Legal acrobatics" is my new favorite phrase.)Report Abuse

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